Who We Are?


We could write an endless saga, indulging you in an overwhelmingly large helping of self-applauding adjectives; something along the lines of how since 2001, we have been delivering competitive solutions to our clients within a creatively-robust, strategy-informed, data-driven, cost-effective, business-centric framework and so on…(the story definitely doesn’t end there). But we rather cut to the chase– we assure you that we really know our stuff.


Australia, Singapore and South Africa are our permanent homes but the HUL personal touch can be found in all corners of the globe.


We do stuff. We make it happen. Being great homeware specialists isn’t complicated. It’s simple. But its hard. Truly hard. The hardest part is eradicating the obstacles that get in the way of being great. We’re a system based on team. A team where we all commit to being 100% responsible for our success. There is no way we could do what we do here without a relentlessly positive attitude. We think it’s our most dynamic business tool. It shapes our perspective. It creates our momentum. It mobilizes us to move ahead and beyond when we’re pushing the boundaries of possibility.

Supply Base

Our strongest ties lie within Asia but we are expanding globally by the day.  Sourcing the best value is the name of the game, and we will leave no stone unturned.


Retail has its ups and downs and we pride ourselves on helping both our customers and suppliers through thick and thin. We really do view our relationships as partnerships rather than a mere business interaction!

What We Do?

We supply the full spectrum of homeware products across a comprehensive range, sourced from all corners of the globe to various retail markets. 

Stand Out

Are you looking for a specific product
that will make you stand out from the rest?

We have a team of Merchandisers and Designers that are waiting to bring your vision to life. With their extensive product knowledge and exposure to global trends, they will be able to offer you what you want at a cost that you need.

Fit Brand

Do you need a product assortment that is tailor made to suit your brand?

Basic promotional items or exclusive high end products, we cover this all. Our supply base allows us to explore various price points and product ranges enabling us to offer you exactly what you are looking for.


Are you looking to expand your current
retail footprint to include homeware? 

Looking to entice a new customer into your existing store? Let us help you make this a reality! Combining our skill with your dream, your new venture need not be a daunting one.   
We would love to partner with you on this journey to drive your products from source to stardom!


Consolidations? Warehousing? Logistics? 
We do it all!

The sheer volume of homeware products we’re sending around the world, enables us to get the product to your door, without it costing you an arm and leg. On time and in full delivery is what we strive for and being able to offer a fast, efficient service is what has put us ahead of the rest.

magic logistics